To Discount or Not to Discount – An Age-Old Question With No Easy Answers
Pricing is a complex issue for any organization or business and one of the key considerations that organizations must make is whether to discount what they have to offer. Even the “big guys” sometimes...
View ArticleThink Before You Give That Next Customer Discount
A few years ago I was lamenting my cable bill with a friend who told me she had recently told her cable company she wanted to cancel her service because, based on how little she watched TV, she...
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Leveraging Big Benefits From Loss Leader Pricing
by Justin Grensing, Esq., MBA At first glance, it might seem like a ridiculous strategy to price a product below its cost. Wouldn’t you just be losing money? While this is true, many companies do just...
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General Mills Boosts Earnings by Raising Prices
by Justin Grensing, Esq., MBA Where to price products and services is a key part of any business’s marketing and finance strategies. Economic theory includes multiple strategies for pricing,...
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Should You Be Upfront About Your Pricing?
A recent LinkedIn question resonated with me—”Why don’t people like to talk about pricing UPFRONT?” Why indeed? Have you ever been frustrated when trying to make a purchase decision because you can’t...
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